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Search Engine Optimisation

SEO will grow your business organically

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WHY

Increased visibility in organic search listings
Long-term, organic business growth
Cost effective, reducing reliance on paid channels

WHAT

Research

We research the market and your customers. What are they looking for online? What questions are they asking? How can your site answer those questions?

On-site optimisation

We optimise the site for relevant terms and questions uncovered in the research phase. Including changes to key ranking factors on a page such as meta data, content, header tags and more.

Technical Optimisation

Technical optimisation ensures that the site is technically healthy for search engines as well as providing a seamless user experience journey for visitors.

Ongoing SEO

SEO strategies are managed on an ongoing basis to ensure the site remains optimised as it grows & evolves. This includes capitalising on any algorithm changes.

SEO

What is SEO?

SEO (Search engine optimisation) is the process of making a website visible in search engines.

It works to ensure that search engines like Google, Bing and Yahoo can read and accurately interpret the information on your website.

The more relevant and useful the information on a website, the more likely it will be chosen in response to/to answer queries asked on a search engine.

SEO Agency

SEO and the tasks performed by an SEO agency have evolved at a rapid rate. Increasingly sophisticated search algorithms such as Panda and Penguin mean that previous SEO practices are not as effective as they once were.

Ranking factors that search engines once valued no longer apply and SEO professionals are encouraged to abide by best practice search engine guidelines, such as Google Search Engine Guidelines.

Digirank offer a fully transparent SEO service that is fully compliant with Google’s search engine guidelines.

Google’s advice is “If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.” 

Why Your Business Website Needs SEO?

Once a website is built and goes live, it does not automatically gain visibility in the organic search listings. Imagine opening a shop and not telling anyone it is there. No site has automatic entitlement to good search engine rankings. SEO is the first step in getting organic rankings.

Digirank believe SEO is the starting point for business growth online. Organic rankings for relevant search terms lead to good quality organic traffic. From good quality traffic you should see an increase in online and offline brand awareness, more sales/lead generation on your site and more enquiries.

SEO is a part of the ‘Online Marketing Mix’

Search engines do not consider SEO as a separate service and neither do we. The ranking factors that algorithms value are centred around a complete and integrated online marketing strategy. Supporting activities that help sites to rank well include social media marketing, content marketing and online PR.

SEO Strategy (Strategies)

At the start of your project Digirank will use its seven year’s experience to develop an SEO strategy for your website. This SEO strategy forms a part of your overall business strategy, and will work to help you achieve your wider business aims.

Keyword Research

The SEO campaign starts with research. Although keywords and key search phrases are an integral part of this research, we go one step further. Our research is based around user intent, so we can be sure your site appears at the right time for the right search terms, with the right messaging.

We work with you to identify your online target audience. We then determine the motivations behind what they type into the search engine. This information feeds into our search strategy.

On Page SEO

Learnings from the research phase are applied to the site in the on-site optimisation process. On-page SEO is the process of making changes to a site and its pages to maximise a search engine’s understanding of it.

When a search engine spider visits a site, there are key factors it looks for on a page in order to better understand its purpose. ‘On-Page factors are the aspects of a given web page that influence search engine ranking’ (quote Moz) These factors include title tags, copy, header tags, image alt tags and more.

Digirank tailor these elements to effectively communicate the page subject to Google without neglecting user experience. With years of SEO copywriting experience, we find the perfect balance between appealing to users and Google.

Technical Audits

A technically sound and healthy site is a huge factor when Google is determining how well to rank your site.

No matter how well your site is optimised, you are very unlikely to achieve good rankings unless your site is technically healthy. A site must provide a good experience for users and for search engine spiders.

Digirank conduct technical audits to identify any problematic areas that could be holding the site back. Any quick wins that could give the site a boost are also actioned. The audit includes areas such as:

These audits are done at the start of a project and then on an ongoing basis to ensure the site continues to be technically sound.

Ongoing SEO Strategy

Once the site has been optimised, you are in a great position to earn good rankings and traffic. However, it doesn’t stop there. As sites evolve and Google’s algorithms change, SEO strategy needs to be revisited on an ongoing basis. This ensures the technical health of the site and allows it to capitalise on any new opportunities.

Local SEO

If you run a local business, offering a local service or premises where customers are encouraged to visit, then local search engine optimisation will play a big part in your SEO strategy.

If Google deems a search query to have local intent, then it will return a different set of sites in the search results. These results are based on an additional mix of on and off-page factors to determine the subject and location of a business.

Digirank offer local optimisation services to ensure that users in your area can find your business online. This includes optimisation of your business’ online footprint, as well as Google My Business optimisation.

Search engine optimisation is a key part of getting your website visible online. Done properly, and as part of an ongoing marketing strategy, SEO is a hugely effective way of bringing customers to your website. Digirank are proud of the SEO service we have developed. Our bespoke SEO strategies have helped many local and national businesses to achieve and even exceed their business objectives. Get in touch to discuss your project today!

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