Grow brand awareness and engage with existing & potential customers
We research and find the most appropriate platforms on which your business should create a social profile.
Set-up compelling company social profiles – using distinctive, quality imagery and unique targeted descriptions.
Daily organic and paid management of your social accounts as well as strategic future planning.
We analyse the performance of the channel against set goals and use insights to improve the strategy going forward.
Social media covers an ever-expanding range of websites and Apps that allow businesses and individuals to interact as well as create and share content with each other.
At Digirank we use social media to identify, research and engage with your target audiences. It allows us to better understand and meet their needs through your website and general digital presence.
Using social media for marketing will help grow your audience as well as improve your relationship with them. It can be used in a number of ways. Most often it is used for increasing traffic to your site, growing brand awareness and building trust.
The basis for all good social media marketing is content. Therefore, we spend a lot of time researching your audience, their interests and needs in order to create and deliver the content they want.
There are many social platforms to choose from. The main ones include Facebook, Twitter, Instagram and LinkedIn. Although you may feel the pressure to have a presence on every social media site available, it’s important to only pick the ones that are most relevant. We help identify which platforms your audience use and where you can add and gain the most value.
We provide social media management as one of our digital marketing services and this includes:
As well as this, we use social media to keep up-to-date with your industry – including the latest news, trends and changes, so we can respond accordingly.
Using social media in marketing does more than improve site traffic and help your business reach more customers; it provides a valuable avenue for better understanding and learning from your target audiences.
We develop a strategy for social media that works towards achieving your wider business goals. This strategy will be regularly revisited and improved as we gain more insights into your audience by interacting with them on social media.
You need to plan for the long-term, short-term and unexpected if you want to stay agile and relevant in the dynamic world of social media. Digirank work towards set goals and where possible we plan in advance with marketing calendars and scheduled posts. We also spend time on the lookout for evolving trends and are quick to seize on new opportunities.
We spend a lot of time listening to your audience on social media. We do this in a number of ways including tracking hashtags, joining groups and searching for questions. The insights we gain help improve our marketing strategy on social media and also feed into other aspects of your online marketing and wider business goals.
We also use social media to identify people and organisations that are key to your business or well respected by your target audience. We nurture these relationships online – helping to increase reach and develop trust.
We strategically plan social media campaigns to ensure you get the most coverage and engagement for important events and messages. This can include the launch of a new product, an original piece of research or content, a recruitment drive or promotion.
There are numerous social media analytics platforms that provide insight into how content is performing. They can cover reach and engagement as well as less obvious metrics. We use analytics to measure progress against set goals and adapt our strategy accordingly.
We create and adapt a wide range of content for social media. The most popular content on social media is visual – infographics, videos, GIFs, 360 photographs – it needs to be high quality to capture attention. Our team are experienced at working in a number of visual mediums as well as being expert copywriters.
Social media advertising solutions are becoming increasingly sophisticated. Across Facebook, Twitter, LinkedIn and Instagram there are good opportunities to run paid campaigns to target niche audiences with specific content and messaging.
From sales promotions to brand awareness to highly niche targeted campaigns, we can build and manage paid promotions to further your visibility in key audiences.
Social media is great for improving your reach and visibility as a brand. It’s also a powerful tool for connecting with your audience and creating communities. At Digirank, we use social media to support and enhance our content marketing and online PR work as part of an integrated digital marketing campaign. You’ll be amazed at the impact this joined up approach can have on your business.